Making your Website Attractive, Interesting, Engaging and Interactive
Wednesday, September 7th, 2005
In this article you will learn the importance designing your website around your customers and their needs. A websites’ form and content is what will determine if a visitor will stay just a visitor or turn into your next customer. Today we will discuss how to accomplish the later.
To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web site created just for that - a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter.
Having the right tool and the right product alone doesn’t insure the success of your website. There are many factors to be considered while designing a site. Unfortunately, most of these are easily ignored by Internet business owners.
Build It for Speed - It’s a fact of modern life - people are in a hurry.
This means that you have between 10 and 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.
Target your Market - Know who your market is and make certain that your site caters to their needs.
It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.
Focus the Site - Make certain your web site is focused on the goal, selling your product or service.
A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page.
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Writing articles is by far the most effective online promotion strategy I’ve come across. If you can write good, readable, original content, you can easily put yourself far ahead of the pack in your field of interest.